Knowledge

Syndicated Studies

Being a specialized research firm, ARA Research & Consultancy provides the Media Industry and the Automotive Industry with a number of Syndicated Studies to help marketers benefit from ARA's wide industry knowledge. The studies are the results of the steadfast commitment to these two key industries that distinguish ARA's expertise in these fields.

 

Currently, ARA Research & Consultancy is conducting the following Syndicated Studies:

 

  • Motor Show Assessment: (since 2010)

The importance of motor shows is growing in many markets, and the marketers are investing heavily to present their newest models side by side with their peers. Knowing the effect of the show on their car modules is key to any car company performance. ARA Marketing Research & Consultancy conducts exit interviews to assess the effect of the motor show on their purchase intentions and brand perceptions.

 

  • DelightX: Satisfaction with Cars Dealers (since 2003)

The DelightX is a comparative satisfaction research among automotive dealers. It covers the main dealers’ car services and spare parts performance as perceived by their users. ARA Marketing Research & Consultancy also offers DelightX Lux, which covers exclusively the luxury segment.

 

  • CBI: Car Brand Image (since 2003)

The Car Brand Image is the main reference for marketers in the automotive industry since decades in Europe. Introduced to the Arab World by ARA Marketing Research & Consultancy, the CBI provides the purchase process of brand new vehicles. The methodology takes into account both past purchase decisions, consideration, and non purchased brands in comparison to future purchase intention. Each car model is carefully assessed in comparison to its peer. The CBI is available for all the main variety of segments ranging from compact cars to large SUV’s and passing by luxury and sports segments.

 

  • PRS Print Readership Survey: Readership of the daily newspapers (since 2005)

The readership study is indispensable for the newspapers and advertisers. By covering the dailies exclusively, the research provides enough depth and insight to newspapers in order to improve their editorials, topics coverage, look, and distribution strategy. In addition to the readership patterns, the research provides important qualitative measures such as the most read topics, comparative assessment among the main newspapers, and the effect of promotions.

 

  • Radio Audience Measurement: Daily tracking of radio audience (since 2004)

Our report provides daily audience measurement of radio programs using the DAR methodology, which proved reliable in countries where the number of radio stations is limited. The reports show audience by quartiles of 15 minutes in Kuwait since 2004. Other countries could be covered upon request.

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>> To purchase the currently available Syndicated Studies, please contact info@ararac.com