We believe in quality results, solid consulting, and long term relationships.
Studies
Mystery Shopping
We went beyond the conventional mystery shopping service and created a program that motivates employees to participate in our mystery shopping program by offering them the necessary training and by developing quality parameters that fit the different market needs. We developed AMIR (ARA Mystery Shopping and Interactive Reporting), a proprietary platform to empower you with real-time results, trends, and actionable recommendations.
Customer Satisfaction
We developed a proprietary satisfaction and engagement measurement and tracking platform (CUSTRAK) to bridge the gap between your customers’ experiences and expectations and your company offerings, guaranteeing a long-term and profitable business. CUSTRAK is based on an online reporting dashboard that allows you to analyze the data and report findings in real-time.
Consumer Research
Usage & positioning, Image & Perception, Supply & Demand Analysis, Concept Evaluation & Demand Potential, Price Elasticity, Communication Assessment.
Social & Corporate Opinion
Our Opinion Research covers both the general public opinion polling and the corporate internal research on employees and company atmosphere.
Real Estate Studies
Our Real Estate studies cover residential, commercial, office towers and under construction projects. Our expertise include “marketizing” the Master Plan to maximize ROI.
Industrial Research
To study the potential of new products by analyzing the competition, raw materials flow, labor, reach to end market, the demand potential and legislation.
Brand & Ad Tracking
ARA Annual AdTrack program covers Brand Health Tracking and Cross-media Ad Performance Tracking.
Media Research
Usage & positioning, Image & Perception, Supply & Demand Analysis, Concept Evaluation & Demand Potential, Price Elasticity, Communication Assessment.
Social Media Research
By mapping conversations and chatter on Social Media we provide in-depth insights on Consumer perceptions & attitudes, engagement, and lifestyles. We provide in-depth analysis of brand positioning based on consumer voice and sentiments and make recommendations to improve KPIs through optimized targeting and content relevance.
Research Methodologies
At ARA Research & Consultancy, we offer a full range of methodologies.
Quantitative
CAPI (Computer Assisted Personal Interviews)
CATI (Computer Assisted Telephone Interviews)
CAWI (Computer Assisted Web Interviews)
Qualitative
In-Depth Interviews
Focus Groups
Social Media Intelligence
Tools & Technologies
At ARA Research & Consultancy, we focus on quality and innovation. We invest heavily in the latest and most advanced data collection and reporting technologies. We have partnered with the largest market research software developers in the world to offer our clients efficient innovative tools.
Reporting Tools & Dashboards
At ARA Research & Consultancy, we empower you with the latest interactive reporting tools for AMIR and CUSTRACK, allowing you to flexibly build reports and analyze your data in numerous dynamic ways.
Call Centers
Our UAE, Kuwait, and Lebanon offices are equipped with advanced in-house call centers. Those call centers are setup with a high-capacity platform for inbound and outbound call capabilities. Our large team of multilingual operators can carry out surveys across the region seamlessly under high quality control and real-time supervision and audio recording.
Consultancy
ARA is a pioneer in using facts and figures to offer insightful and well-informed recommendations to empower decision makers in reaching their objectives. We bring consultancy and research together to provide clients with applicable and effective advice, while tracking the implementation of the set plans to ensure a successful and profitable outcome.
We offer our Consultancy expertise in the following domains: Business Excellence, Real Estate Insights (REI), Marketing & Communication Strategy Development, Internal Communication Enhancement, and Business Intelligence, Customer Segmentation & Predictive Analysis.
Business Excellence
We offer consultancy services to support companies in achieving better business results and improving business excellence, our approach covers all pillars of Business Excellence.
Setting quality parameters and manuals for customer touch points
Training employees on quality standards
Monitoring employee performance
Setting up employee motivational programs
Marketing & Communication Strategy Development
We use extensive research methods to develop effective and impactful marketing strategies.
Preparing communication plans
Assessing communication agency performance
Tracking Ad effectiveness
Real Estate Insights (REI)
ARA REI brings together the objectives of developers, market needs, and construction constraints. Our consultancy combines trade area analysis, traffic flow, and competition analysis in order to maximize the profitability and feasibility of a real estate project. Our real estate consulting services include:
Providing conceptual designs from a marketing perspective, which improve ROI by using an effective marketing strategy
Providing vital indicators on rental rates, occupancy rates, and market trend analysis
Developing the real estate project concept definition
Reviewing proposed master plans and providing recommendations for amelioration techniques
Recommending suitable and unique elements which increase demand drivers and improve the appeal of the project
Recommending the most profitable and effective tenant mix
Proposing solutions to restrictions or limitations of the concept
Internal Communication Enhancement
We work on enhancing internal communication throughout the company.
Unifying internal branding
Enhancing moral standards
Setting internal communication guidelines
Diagnosing company atmosphere
Business Intelligence, Customer Segmentation & Predictive Analysis
We are amongst the first companies in the Middle East to offer Business Intelligence based on internal data organization. Our consultants begin by conducting a full data assessment, data organization, and gap analysis. This exercise on internal data yields the following;
Building customer segmentation
Establishing Customer Value Score
Profitability to buy
Churn identification